Early in 2019, we were approached by Azur Restaurant located in Key West, Florida. We were asked to re-create their web presence. After visiting the restaurant and taking part in the relaxed island lifestyle, we tried to create a feeling that encapsulated our experience. We chose to use a cool blue color surrounded by a yellow border that captures the feeling of the sun and waves. The colors themselves are reflected in Azur’s own logo. We chose typefaces that, while the website was meant to convey a relaxing feel, were somewhat elegant; We had to skirt the line between casual and elegant, something that Azur Restaurant does so well. Wether it is a relaxing brunch on the terrace, or an elegant candle-lit dinner, we wanted the restaurant’s web presence to reflect the multi-faceted personality that Azur has.
Visit them at azurkeywest.com